GameGeek X Omega Martech

Workshop Recap: "From Data Analysis to Actionable Insight for UA & Monetization Strategy"

On August 22, 2024, over 60 representatives from game and app studios came together to explore strategies for optimizing user acquisition (UA) and increasing revenue at the workshop "Data Analysis for Optimizing User Acquisition and Monetization Strategy." With in-depth insights from leading experts at Airbridge, Xsolla, and Mintegral, the event offered a comprehensive look at the critical role of data in making effective business decisions.

Here are some key highlights from the event, brought to you by Omega Martech:

1. Airbridge: How to Position Your Data Analytics Strategy to Drive Successful User Acquisition

• Airbridge helps you achieve success.

• Maximize app revenue.

• Detailed data analysis to improve user engagement.

• How Airbridge leverages AI.

  
  

  
  

2. Mintegral: Mastering App Monetization with Mintegral in H2 2024
   

• Successful strategies and trends for H2 2024.

• A guide to app development with Mintegral.

  
  

  
  

3. Xsolla: Direct to Player, Driven by Data: Unlocking Global Growth

• Challenges in the gaming industry in Vietnam.

• Unlocking players' spending potential.

• Strategy: Changing how players think about spending and gaming.

• Key tools in the strategy: Web Shop and D2C Web Shop 2.0.

The workshop provided deep insights into how game and app businesses can leverage data to make effective business decisions. Through practical sharing and analytical tools, participants gained additional knowledge and skills to optimize their UA and Monetization strategies.

💗 Thank you to everyone who joined Omega Martech for such a memorable workshop. The speakers' insights and your active participation opened up many new opportunities for collaboration. We hope the knowledge shared contributes to the success of your projects. Let's continue to create even more value in the future!