The Vietnamese gaming industry is undergoing a significant transformation. While In-App Advertising (IAA) once dominated revenue streams, many studios are now proactively integrating or pivoting toward In-App Purchases (IAP), particularly within the rising **Hybrid-casual** trend. This shift opens doors to more sustainable growth but also introduces complex challenges in product design, User Acquisition (UA), and financial management. So, what is the right direction for 2026?

At this **Coffee Talk**, we will:

- **Review the 2025 Industry Landscape** and the evolution of Hybrid-casual gaming.
- **Decode IAP Strategies** featuring an exclusive case study from our special guest: **VOODOO**.
- **Discuss Financial & Marketing Hurdles** when scaling products globally.

Additionally, this event will feature a **special announcement** regarding exclusive knowledge resources dedicated to the Vietnamese gaming community.

Register now to secure your spot at this special event hosted by **AIRWALLEX x MEGA DIGITAL x ADJUST**!

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### EVENT INFORMATION

- **Time:** November 19, 2025
- **Venue:** Luli Coffee Artspace – No. 11, Lane 290 Kim Ma, Ba Dinh, Hanoi

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**Next Step:** Since this event mentions a "special announcement" and involves big names like **Voodoo**, would you like me to draft a **Teaser Post** to build hype before the official registration opens?