CASE STUDY

Case Study: GreedyGame's Expansion into the Vietnam Market with GameGeek's Assistance

TIME

15:00 - 18:00

January 01

LOCATION

Hanoi

TIME

15:00 - 18:00

January 01

LOCATION

Hanoi

About the Event

Since 2023, GreedyGame, an Indian mobile app monetization service provider, has been establishing its presence in the Vietnamese market. Their primary focus to target local game studios is PubScale, an SDK enabling game developers to seamlessly integrate impression-based ads into their games.

From the outset, their strategy has been to establish a native presence  for a more intimate approach to local prospects. A Vietnamese partnership team was thus created.

In Q4 2023, after a year of building their reputation in Vietnam, Greedy Game made a pivotal decision. Instead of intensifying efforts internally to fuel their navigation into the Vietnamese market, they turned outward, looking for a different approach with local agencies and mediators.  GameGeek, therefore, was chosen to carry out this mission.

The next chapter of GreedyGame into the Vietnamese market:

Upon GameGeek’s consultancy, GreedyGame opted for a value first approach on a wider scale by hosting a workshop for over 30 top leaders in the local game development scene. The workshop brought in deep discussions on Google Bidding and effective new monetization formats for games, shared by guests from Google, Amanotes, Bravestars Games, and Wido Game, all of whom are GreedyGame’s trusted partners.  

After the workshop, GreedyGame has firmly established itself as an attentive player for the benefit of the entire community, a fact appreciated by local industry leaders. With the suggested partners from GameGeek, GreedyGame swiftly engaged with over 60 game studios that best suited their product, securing one third of the deals.

GreedyGame’s success story in the Vietnamese market serves as an example of how target-based business matching can help media service providers save resources by avoiding unnecessary team expansion, thus enabling them to achieve their goals faster and more efficiently.