Extra Local Reach: GameGeek Becomes Yandex Ads’ Major Referral Partner

For many years, Vietnamese game marketers have overlooked the CIS region as a significant contender for user acquisition with competitive lifetime value. The potential of Russia and neighboring geographies has often been underestimated.

Our partnership team at GameGeek, with close ties to local game studios, identified this untapped market when the local team from Yandex Ads reached out, seeking to introduce their ads network and business intelligence platform to Vietnamese studios.

Unveiling the Power of Yandex Ads UA Platform to Vietnamese Game Marketers

Our collaboration with Yandex Ads brings their cutting-edge UA platform to the Vietnamese market, providing game developers with unparalleled access to a vast network of engaged users in the CIS region—an opportunity other ad networks outside the CIS region cannot offer. With the trend of Vietnamese game developers opting for games with longer play times, Russia becomes a natural fit due to its high app engagement times, which are ideal for mid-core and puzzle games. 

Harnessing Real-Time Business Intelligence with AppMetrica

Alongside the UA platform, our collaboration with Yandex Ads also introduces AppMetrica BI solution, which provides game developers with actionable insights into user behavior and game performance across different ad networks.

Upon testing with the help of a local studio, we found that AppMetrica's analytical accuracy is on par with, if not surpassing, other major BI platforms. With real-time updates, local game marketers can significantly reduce user acquisition costs as soon as negative ROAS or decreased bids are detected. AppMetrica is also an excellent tool for tracking key product metrics such as engagement, retention, and revenue, with predictions powered by AI and data from Yandex, a leading search engine in Russia.

GameGeek, A referral partner  Empowers Vietnamese Game Marketers with Yandex

This collaboration underscores our commitment to advancing the Vietnamese gaming ecosystem by providing access to world-class tools and expertise. To kick off the GameGeek and Yandex Ads partnership, the leading Russian team from Yandex Ads arrived in mid-June 2024 to share their knowledge with local developers, with our team’s help in organizing and inviting the participants.

We invite all game developers, publishers, and industry stakeholders to join us on this exciting journey. Stay tuned for upcoming events, training sessions, and opportunities to learn more about how GameGeek and Yandex Ads can help you achieve your game development goals.